Deeper data, faster offers
“We really feel confident that when a deal makes it through the Heron process and we send out a yes, it's a high likelihood that it's an accurate approval. We can stand behind it.”
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Nobody sees more of small business finance
Heron automates the hardest parts of small business underwriting based on patterns from analyzing a double-digit share of American businesses every year. You get speed, accuracy, and scale that scrubbers, BPOs, and DIY workflows can’t touch.
Give us the chaos.
We give you decision-ready deals.
Heron handles the full process from application to offer and delivers decision-ready deals to your CRM. Whether you’re processing ten subs a day or a thousand, Heron scales with you.
Emails come in as usual
Subs arrive just like they do now: forwarded emails, API, Portal, however you get your existing intake. No behavior change for your brokers, no new portal for your team.
Heron scrubs the deal
Heron parses and verifies bank statements, applications, and external data. No-hopers and kickouts get flagged early. Stips are requested automatically. You get a full picture of the business while the file is still warm.
Your rules, your systems
Heron declines junk and delivers decision-ready deals to the systems your team uses.
Deliver the right deals to the right lenders
Each deal is matched to best-fit lenders based on your criteria and lenders’ rules. Deliver deals however lenders want them—via API, email, or portals, with no manual work.
Get decisions back directly to your CRM
Heron monitors decisions and syncs approvals and declines straight to your CRM in seconds. Respond faster without copying and pasting.
Fund more of the right deals
The best deals rise to the top, so underwriters spot them fast and make the call. Offers go out in minutes, brokers stay engaged, and the same team clears more volume without adding headcount.
Our team makes sure everything works
Heron engineers work hands-on to design workflows and make sure they perform. Even if your system is held together with duct tape and Excel macros.
Heron saves a ton of time for our adjusters. These are highly analytical people, you want them using their brain for adjudication, not thinking about manually copying information.
We want this information on every deal...Heron is positioned at the top of our funnel because it's handling the most important data.
We're more consolidated and organised in the underwriting space now. And candidly — we're funding more deals.
We used to be online at 10 p.m. and work until 1 a.m. just entering applications. With Heron, we're finally out from behind the keyboard — we're meeting partners, traveling, growing the business. That just wasn't possible before.
An application comes in with bank statements. Nobody touches it. Heron automatically takes all that data, parses it, automatically sets up a contact record, an account record, and an opportunity in Salesforce. And then it automatically digitizes the statements.
We get an application emailed in, the statements go straight to Heron, and we do nothing else. Then the underwriter's got all the data they need to decide. It's the piece that kicks the whole process off...if you can't parse the bank info, you can't do anything else.
The OCR piece is obviously valuable, but everybody does that. What made us choose Heron was its ability to plug directly into our intake workflow, automate submission processing, and integrate deeply with our underwriting system.
Being able to automate bank statement scrubbing and structuring data allowed us to eliminate agents to about half of our total, and also to repurpose some agents in more verification roles, as opposed to doing this heavy manual lifting.
Heron is quite easily number one in importance for our tech stack...Realistically, you are not going to be able to put together an educated view of someone's account if you're only doing open banking-based underwriting.
By using Heron, I was able to eliminate our data processing function, which was 3 humans making $60-75K per year, that capped out at a total max output of 100 applications processed per day
With our growth, we would not have been able to handle the volume without Heron. I can triple my volume and not worry.
If we got a straight-through application... we could get a quote out the door in five minutes. Before, it was 24 hours.
With Heron, we went from 30% default ratio to 10.7%. That's ~$6 million per year saved in defaults for us.
If Heron goes down, our entire card approval decisioning system goes down.
That's what we like about Heron — they deliver a superior product. Faster, smarter, genuinely outstanding, and they blow their competition out the water.
Heron analyzes all of those historical records and evaluates fraud risk automatically within 5 seconds. Literally like 5 seconds.
Send Better Offers. Fund More Deals. Spend Less Time.
Heron saves a ton of time for our adjusters. These are highly analytical people, you want them using their brain for adjudication, not thinking about manually copying information.
We want this information on every deal...Heron is positioned at the top of our funnel because it's handling the most important data.
We're more consolidated and organised in the underwriting space now. And candidly — we're funding more deals.
We used to be online at 10 p.m. and work until 1 a.m. just entering applications. With Heron, we're finally out from behind the keyboard — we're meeting partners, traveling, growing the business. That just wasn't possible before.
An application comes in with bank statements. Nobody touches it. Heron automatically takes all that data, parses it, automatically sets up a contact record, an account record, and an opportunity in Salesforce. And then it automatically digitizes the statements.
We get an application emailed in, the statements go straight to Heron, and we do nothing else. Then the underwriter's got all the data they need to decide. It's the piece that kicks the whole process off...if you can't parse the bank info, you can't do anything else.
The OCR piece is obviously valuable, but everybody does that. What made us choose Heron was its ability to plug directly into our intake workflow, automate submission processing, and integrate deeply with our underwriting system.
Being able to automate bank statement scrubbing and structuring data allowed us to eliminate agents to about half of our total, and also to repurpose some agents in more verification roles, as opposed to doing this heavy manual lifting.
Heron is quite easily number one in importance for our tech stack...Realistically, you are not going to be able to put together an educated view of someone's account if you're only doing open banking-based underwriting.
By using Heron, I was able to eliminate our data processing function, which was 3 humans making $60-75K per year, that capped out at a total max output of 100 applications processed per day
With our growth, we would not have been able to handle the volume without Heron. I can triple my volume and not worry.
If we got a straight-through application... we could get a quote out the door in five minutes. Before, it was 24 hours.
With Heron, we went from 30% default ratio to 10.7%. That's ~$6 million per year saved in defaults for us.
If Heron goes down, our entire card approval decisioning system goes down.
That's what we like about Heron — they deliver a superior product. Faster, smarter, genuinely outstanding, and they blow their competition out the water.
Heron analyzes all of those historical records and evaluates fraud risk automatically within 5 seconds. Literally like 5 seconds.
